Meta Ads (Facebook and Instagram)

Overview

Meta's advertising platform offers powerful audience targeting for businesses looking to build awareness and generate demand. BradTech manages Meta campaigns with the same measurement-first approach as all our marketing work.

What Is Included

• Campaign strategy and objective selection
• Audience research and targeting
• Ad creative guidance and copywriting
• Facebook Pixel / Meta Events setup
• Conversion tracking and optimization
• A/B testing framework
• Ongoing performance management and reporting

Our Approach

• Audience targeting is built on real data — customer lists, website visitors, and interest-based segments
• Creative is tested systematically — not changed based on gut feel
• Campaigns are structured to move people through awareness → consideration → conversion
• Pixel and events are configured correctly before spend begins

Platform Coverage

• Facebook Feed, Stories, Reels
• Instagram Feed, Stories, Reels
• Audience Network (where applicable)