Website Creation, Hosting & Management

Performance and Security

Site speed and security treated as non-negotiable foundations — not optional add-ons.

Overview

Site speed and security directly affect user experience, search rankings, and conversion rates. BradTech treats performance and security as non-negotiable foundations — not optional add-ons.

Performance

Page speed optimization (Core Web Vitals focus)
Image optimization and lazy loading
Caching configuration
Content delivery network (CDN) setup via Cloudflare
Database optimization
Plugin audit and cleanup

Security

SSL certificate installation and management
Cloudflare firewall and DDoS protection
Login hardening (two-factor authentication, login URL changes)
Malware scanning and removal
User role management
Regular security audits

Why This Matters

Rankings

Google uses page speed as a ranking factor. Slow sites rank lower.

Conversions

A one-second delay in load time can reduce conversions by 7%.

Reputation

A hacked or blacklisted site devastates both reputation and search rankings.

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