Marketing, Advertising & Sales
Analytics and Conversion Tracking
GA4, GTM, and attribution systems that give you a clear, accurate picture of what's working and where leads are coming from.
Overview
If you can't measure it, you can't improve it. BradTech implements analytics and tracking systems that give you a clear, accurate picture of what is working and where leads and sales are coming from.
What Is Included
- Google Analytics 4 (GA4) setup and configuration
- Google Tag Manager (GTM) implementation
- Conversion tracking for key actions (form submissions, purchases, phone calls, button clicks)
- UTM parameter framework for campaign attribution
- Cross-platform tracking (Google Ads, Meta Ads, organic)
- Dashboard setup and reporting
- Event tracking for user behavior
Our Approach
Tracking is implemented before campaigns launch — never after. Every conversion action is verified with GTM Preview before going live.
- We track what matters to your business, not just what is easy to track
- Attribution is set up so you know which channels and campaigns drive results
Tools We Use
| Tool | Purpose |
|---|---|
| Google Tag Manager | Tag and event management |
| Google Analytics 4 | Traffic and behavior analysis |
| Google Ads Conversion Tracking | Ad attribution |
| Meta Pixel / Events | Meta campaign attribution |
| Looker Studio | Custom reporting dashboards |
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