Website Design and Development

Overview

BradTech designs and builds websites that are clean, fast, and purpose-built for conversion. We prioritize simplicity, performance, and long-term maintainability over visual complexity.

Platform

WordPress is BradTech's primary build platform — built with modern, performance-focused tools (Bricks Builder or Gutenberg). Structured so that non-technical clients can manage day-to-day content without developer dependency.

For qualifying marketing-only sites, BradTech also offers a React / Cloudflare Pages track. This is a focused option — not a default — for sites that are strictly marketing in purpose with no e-commerce, membership, courses, or other functionality that would normally live in WordPress. The client's domain must also be managed through Cloudflare DNS. When those conditions are met, it delivers a polished, high-performance site with minimal infrastructure overhead. Changes are managed by BradTech through a structured GitHub workflow. See the overview for full qualification criteria.

What Is Included (Both Tracks)

• Custom design tailored to your brand
• Mobile-responsive layouts
• Clear site architecture and navigation
• Landing pages optimized for conversion
• Contact forms and lead capture integration
• Basic on-page SEO structure
• Connection to CRM and analytics systems

Our Philosophy

• Simple beats complex every time
• Every page should have a clear purpose and a clear next step for the visitor
• Design decisions are driven by user behavior, not personal preference
• The right platform depends on what the site needs to do — not habit or preference

Typical Deliverables

• Home page
• Service/product pages
• About page
• Contact page with form
• Thank-you / confirmation page (required for conversion tracking)
• Optional: blog, resources, landing pages, event pages

See also: Hosting and Maintenance | Performance and Security